New Era × Legacy House
Findyourfit
One classroom. Every desk is a different personality. Every personality finds its fit.
Campaign direction
However you wear it, there’s a New Era fit for you.
We shoot a full classroom of characters: the athlete, the bookworm, the it-girl, the class clown, the artsy kid, the sleeper passed out on a desk. Each one wears a different New Era silo, styled their own way. Together they prove the range of the line: there is a fit for every head in the room.
One classroom set keeps the focus on the caps. Warm practical light, chalk dust, worn desks, film grain. Chaos with a bell at the end of it.
Period-neutral classroom: chalkboard, globe, rows of desks, lockers in the hall.
Highschool kids with a real range in size, style, and energy. Showcasing diversity in the classroom.
Every beat has a cap in frame: backwards, brim-flat, over headphones, stolen off a head. Fit and styling do the selling.
Video direction
A compilation film: we begin at the back of the classroom, panning in from a row between desks. As we move in, the camera pans around the room capturing the different characters that fill the seats. Fast cuts of characters in their own worlds, each one a self-contained moment. It builds into classroom chaos, then the bell rings and everyone scrambles to their seats.
Tone: warm window light, handheld drift, 35mm grain, slow-motion punctuation. Sound design carries the room: pencils, sneakers, the bell.
Photography direction
Four deliverables off the same set: character portraits, a yearbook grid, one loud group shot, and product stills of the caps living where kids leave them.
One studio-lit frame per archetype, shot against the classroom. Props in hand, cap styled their way.
The full cast laid out as a class page with names, superlatives, cap credits. Built for social carousels and in-store print.
Everyone stacked in one frame, personalities intact. The hero image of the campaign.
Caps in the locker, on the desk, hooked on a chair back. Styled clutter, real texture, clean silo detail.
Casting
Six archetypes, six ways to wear it. Each one owns a beat in the film and a portrait in the yearbook.
{{ role.name }}
{{ role.note }}